October 9, 2019

Frontastic raises €1.8m to continue investing in its front-end-as-service solution

Frontastic raises €1.8m to continue investing in its front-end-as-service solution

Frontastic offers a
frontend management platform focused on excellence of digital customer experience in the context of headless architectures. As part of a pre-series A, the company, which was founded in 2017, has now successfully completed a financing round of 1.8 million euros – well-known investors include Reimann Investors, Ventech and NRW.BANK, as well as Business Angel Ulrike Müller (Demandware, NewStore).

Experienced founding team and major brands

Behind Frontastic is the founding team of Thomas Gottheil, Henning Emmrich, Kore Nordmann and Tobias Schlitt with a strong combined industry experience from previous professional stations and successfully established companies such as Shopmacher and Qafoo. The 16-person team operates as a distributed team from various international locations and has already won customers such as Apollo Optik, Universal Music Germany, Prym and Chronext for its product.

Thomas Gottheil, Henning Emmrich, Tobias Schlitt, Kore Nordmann

The focus is on experience

Thomas Gottheil, CEO of Frontastic, said of the company’s mission: “With Frontastic, we want to make customers and developers happy by enabling companies to create, deliver and scale outstanding digital experiences in the front-end in an intelligent and efficient way. In the API economy, our goal is to be the standard for managing and delivering these digital customer experiences – on any device – with the PWA-based solution.”

A new category in the market

A paradigm shift is taking place in the software market, away from monolithic systems towards API-first/headless architectures. Frontastic now provides a cloud platform for the frontend especially for this new world. This Frontend Management Platform (FMP) consequently closes the need for a solution for the changed requirements of commerce companies and their setups. In addition to the many advantages that developers appreciate in an API-first setup, Frontastic goes one step further with the integrated editor: Business users, such as marketing managers in companies, can work with significantly less dependence on IT. The FMP thus enables every company to quickly and efficiently transform a wide variety of data into outstanding experiences for its customers.

Ulrike Müller comes on board as Business Angel

As part of the Pre-Series-A, Ulrike Müller, co-founder of Demandware and NewStore, will also be on board. With Demandware, she has already successfully been part of building a listed SaaS company, which now operates as Salesforce Commerce Cloud on the market after its exit to the United States. “Frontastic brings together experienced founders, a strong team and a solution that, in my opinion, meets a market at exactly the right time that is looking for innovation, excellence and the decisive game changer in e-commerce,” Ulrike Müller summarizes.

The signs are pointing to growth

With this financing, Frontastic is further expanding its product and its own market position. For product roadmaps and sales pipelines, the signs are pointing to growth – from ambitious dealers to globally operating enterprises, the flexibilization of the front-end, often in combination with headless solutions such as commercetools or Spryker, has become a decisive competitive advantage.

“Reimann Investors” as Lead Investor

Frontastic won Reimann Investors from Munich as lead investor. Reimann Investors invests in strongly growing digital start-ups in the areas of Premium Digital Commerce, SaaS, FinTech and digital service models. “Frontastic creates the optimal stage for a convincing brand experience in commerce, relying on state-of-the-art technology and a strong team. We were impressed by Frontastic’s ability to win well-known customers at a very early stage in the company’s development and look forward to actively and enthusiastically supporting further growth,” said Jussof Breshna, Partner at Reimann Investors.