In a snapshot:
- mediarithmics is the first open and integrated European platform for Data Marketing (DMP, Cross DMP, DSP, DCO, marketing automation).
- mediarithmics convinced more than 30 Digital Leaders in its first two years of commercial development.
- mediarithmics was retained in July 2017 as a technology provider for the implementation of the Alliance Data Gravity project.
Paris, August 29, 2017 – After a first fundraising of 1.2 million euros realized with Jaïna Capital in 2013, mediarithmics announces a round of 3 million euros to develop internationally. This auction is entirely carried out by Ventech, a major player in venture capital investing in high-growth companies in the digital sector.
Created in 2013 by Stéphane Dugelay and the result of 3 years of R&D, mediarithmics offers an open, integrated and modular cloud technology allowing to simply orchestrate personalized marketing campaigns. The mediarithmics technology includes the Data Management Platform (DMP) for the collection and analysis of customer and prospect data, the Demand-Side Platform (DSP) module and the Dynamic Creative Optimization (DCO) module for A real-time customization of banner ads).
Confirming that an integrated offer is more effective than a technology assembly, mediarithmics helps publishers and their advertising companies to better value their data assets. Mediarithmics also allows advertisers to collect customer and prospect data to script high-performance campaigns that can be activated in programmatic advertising, via emailing or directly on their site. Finally, mediarithmics technology makes it possible to build Data alliances between complementary players, each actor retaining full ownership of its Data assets and thus able to measure its contribution within an alliance. Mediarithmics has been selected as the technological partner of the Gravity project (alliance of fifteen media leaders, e-commerce and / or TV) to propose a targeting of French Internet users in a Brand-Safety environment.
During its first two years of commercial development, mediarithmics has convinced more than thirty sector leaders, often among the most mature on their Data Marketing needs (BlaBlaCar, 3W Régie, Coca-Cola European Partners, Alliance Gravity, ShowRoomPrivé, Prisma Media, Altice Media …).
For Stéphane Dugelay, CEO of mediarithmics: “Our latest commercial successes, and even more the ROI that we have created for our first customers, have confirmed our initial: an integrated technology is needed to simply and efficiently carry out a personalized marketing based on. We are pleased to be able to offer our open platform developed in France in a market today strongly dominated by platforms and publishers of American technologies. The arrival of Ventech in our capital allows us to pursue our growth serenely by strengthening our technological leadership and by strengthening our sales teams. Thanks to its many successes, especially in Adtech, Ventech is a valuable ally to bring us advice and international openings. ”
As part of this fundraising campaign, Claire Houry, Managing Partner at Ventech, joins the Board of Mediarithmics: “mediarithmics brings a real technological breakthrough solution and positioning in a fast-paced Data Marketing market. Although it is difficult to arrive in a market dominated by the American actors, mediarithmics very quickly constituted an impressive client portfolio. From the first discussions with Stéphane Dugelay (CEO and Founder) and Grégoire Fremiot (VP Sales & Marketing), we quickly saw, in mediarithmics, a real potential to become a leading actor. We are particularly proud to support the team in their international expansion. ”
Mediarithmics will now accelerate its commercial development, especially with publishers and advertising agencies in major European countries (Germany, England, Spain, Italy …), and plans to strengthen its teams with a dozen recruitments (developers, consultants…).
Mediarithmics is the first truly open and integrated European Data Marketing platform (DMP, Cross DMP, DSP, automation marketing, COD). Mediarithmics allows advertisers to simply launch custom multichannel campaigns that seamlessly integrate programming. Mediarithmics also helps media publishers and their media to protect, structure and value their Data assets in new business models. The mediarithmics technology allows the formation of Data alliances between actors, respecting the full Data ownership of each party and their fair remuneration. After 3 years of R&D, mediarithmics has convinced over the last two years about thirty advertisers and publishers leaders in their sector.
More information: www.mediarithmics.com
Ventech, a major player in venture capital in Europe, invests in high-growth companies in the digital sector (big data, media, marketplaces, mobile, software and telecom infrastructures). Ventech has offices in Paris, Munich and Helsinki and has also been present in China since 2006 with a local team based in Shanghai which invests a dedicated fund and contributes to the development of European companies in Asia. With more than € 650M managed since 1998, Ventech has invested in more than 120 companies in Europe, China, Russia and the United States. Active portfolio includes prestigious companies such as Augure, Believe, Ogury, StickyADS.tv (acquired by Comcast), Vestiaire Collective, Webedia (acquired by Fimalac), or Withings (acquired by Nokia).
For more information: www.ventechvc.com