Storetail closes €5m Series B round to expand in North America and to strengthen R&D team

Paris, February 7, 2018 – Founded in 2014 in Paris by Mathieu Azorin, CEO and Elie Aboucaya, COO (both formerly with Dentsu-Aegis and WPP), the Storetail software suite is specialized in driving customer visits through e-commerce sites.

Storetail technology is unique on the market to allow a brand or an on-line retailer to recreate the physical in-store customer experience on an e-commerce site. This includes highlighting products and sales promotions, while specifically targeting those consumers who might be attracted by a given offer (cf. example p. 2). The solution provides increased visibility for advertised brands, a source of monetizing for stores and a personalized commercial experience for consumers.

Because it is flexible, the Storetail suite can also be used by retailers for their own promotions and is already available to advertisers on a self-service basis.

Storetail had raised €2 M in 2016 from ISAI and leading Business Angels[1]. The start-up operates in France, Spain, Portugal, and the UK, with 60 employees.

This new round of financing will serve to bolster the technical and commercial teams while helping to  develop new product offers and to enter new markets, especially in Europe and North America.

Retailing is fighting on a new front, the battles are on-line and involve the triad of choice-price-service.  Service has become primordial to win and retain clients. Thanks to Storetail technology, e-commerce sites can derive new revenue streams, through commercial activities, and invest these in customer services.

Storetail’s value proposal has already convinced many of Europe’s leading retailers, including Leclerc, Carrefour, Auchan, DIA, Intermarché, Fnac, Darty, Sephora, La Redoute… and leading brands such as PepsiCo, Coca-Cola, Heineken, Danone, Kronenbourg, Nestlé and Microsoft.

Mathieu Azorin, co-founder and CEO of Storetail, explains: “The Storetail Suite creates a winning threesome: online retailers profit from software that optimizes the monetization of their sites; brands spotlight their products and increase sales; consumers benefit from personalized offers and a constantly improved user experience.”

Elie Aboucaya, COO and co-founder of Storetail, adds: “Our platform is totally “plug & play” for online retailers. It is based on real-time analyses of multiple data to offer the most efficient Online Retail Media solutions. With increases in sales of up to + 600 %, and automated reporting through clear and comprehensive operational dashboards, ROI is directly measurable for the advertiser.”

Audrey Soussan, Managing Partner at Ventech, comments: “Ventech, which supports a number of players in the Adtech/Martech space, was impressed by the Storetail platform. We are convinced by its international potential and we are delighted to work along with this talented team.”

Jean-David Chamboredon, CEO of ISAI, concludes: “Recent events have highlighted the new stakes for retailers in the digital age. In this context, knowing how to drive on-line sales with the right operations through data mastery and being able to profit from new revenue streams through monetization to reinvest in services for clients and customers is a considerable advantage for retailers. The rapid growth   of Storetail demonstrates the pertinence of its strategy.”

[1] Thierry Petit (CEO and co-founder of Showroom Privé), Bruno Kemoun and Eryck Rebbouh (co-founders of KR Media), Emmanuel Brunet (CEO of Eulerian) and Christophe Chausson (CEO of Chausson Finance).