Crobox, an Amsterdam based company, which combines consumer psychology with machine-learning to influence (purchase) decisions announced today it has raised a $1.2 million funding round led by Keadyn, with participation from Ventech (Paris) and a number of angel investors.

“Crobox has a highly talented interdisciplinary team which managed to merge the power of entrepreneurship, computer science and human behavior. Their uniquely blended technology results in an industry leading marketing message optimization, that will even perform better over time due to its machine learning capabilities.” Ohad Gilad, Managing Partner Keadyn

Currently the company serves 20 global customers with Rakuten, T-Mobile and Under Armour amongst them.
“Under Armour has an ambitious plan for online growth in Europe. With the persuasion analytics technology from Crobox, we know better how to communicate across cultures and convert our audience to loyal fans of our brand.” – Dimitri Arts, head of eCommerce Under Armour

The platform delivers a blend of notifications, micro-copy and product tags all based on pre-defined emotional triggers. A library with more than 200+ different psychological triggers helps the customer experiment with loads of tactics to optimise their messaging across segments.

“More than 95% of the daily decions you make, are driven by the subconscious mind. People think they make a decision on a rational basis, but in fact it is driven by emotional triggers.
Crobox has built a data-driven Persuasion Framework in order to help global eCommerce brands to drive those purchase decisions and provide unique consumer insights through their persuasion profiling engine. By making use of machine learning, the technology exactly knows which persuasion tactic, does and doesn’t work for every individual.” Rodger Buyvoets, CEO & founder Crobox

The team of 20 consists of a blend of developers, data scientists and psychologists. The company says it will use today’s funding round to continue expanding the breadth and capabilities of its platform and expand in other countries.