$12m raise for Adikteev to further develop mobile marketing platform and broaden international footprint

NEW YORK, Feb. 13, 2018 — Leading mobile marketing platform Adikteev (www.adikteev.com) has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. Ring Capital and BNP Developpement led the round to which ISAI, Ventech and Laurent Asscher also contributed. Adikteev uniquely combines state-of-the-art creative technology, data and artificial intelligence to deliver ROI for advertisers and app developers.

“In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding will help strengthen our research and development efforts, as well as accelerate our international expansion, particularly in the U.S., where we have a strong retargeting offering.”

Two prior fundraising rounds enabled Adikteev to quickly acquire and enhance its mobile solutions, spurring profitably represented by more than 6,142 percent growth in France since its founding. The first was Motion Lead, a Y Combinator-backed company based on mobile dynamic creative technology. This was followed by Trademob, the first European mobile DSP specializing in user acquisition and app retargeting. Both became part of Adikteev’s technology stack. Adikteev now has more than 100 employees and 30 percent are engaged in research and development in Paris and Berlin.

“We are particularly happy to partner with a talented French team such as Adikteev to hasten their expansion with this investment,” said Geoffroy Bragadir, CEO and co-founder, Ring Capital. “Beyond financing, we are confident we can help this fast-growing ad tech company to scale-up and increase their international footprint by bringing operational expertise from the Ring team and high-value connections with our mentors.”

Adikteev’s platform combines retargeting with dynamic creative optimization (DCO) and playable ads. Its key differentiator is a testing framework that focuses on incrementality measurement, predicting user lifetime value and adjusting bidding price accordingly, helping advertisers across all channels.

The round’s closing follows the recent opening of offices in New York City and San Francisco in 2017. This has enabled even more regular improvement of Adikteev’s core product based on more immediate client feedback.

Storetail closes €5m Series B round to expand in North America and to strengthen R&D team

Paris, February 7, 2018 – Founded in 2014 in Paris by Mathieu Azorin, CEO and Elie Aboucaya, COO (both formerly with Dentsu-Aegis and WPP), the Storetail software suite is specialized in driving customer visits through e-commerce sites.

Storetail technology is unique on the market to allow a brand or an on-line retailer to recreate the physical in-store customer experience on an e-commerce site. This includes highlighting products and sales promotions, while specifically targeting those consumers who might be attracted by a given offer (cf. example p. 2). The solution provides increased visibility for advertised brands, a source of monetizing for stores and a personalized commercial experience for consumers.

Because it is flexible, the Storetail suite can also be used by retailers for their own promotions and is already available to advertisers on a self-service basis.

Storetail had raised €2 M in 2016 from ISAI and leading Business Angels[1]. The start-up operates in France, Spain, Portugal, and the UK, with 60 employees.

This new round of financing will serve to bolster the technical and commercial teams while helping to  develop new product offers and to enter new markets, especially in Europe and North America.

Retailing is fighting on a new front, the battles are on-line and involve the triad of choice-price-service.  Service has become primordial to win and retain clients. Thanks to Storetail technology, e-commerce sites can derive new revenue streams, through commercial activities, and invest these in customer services.

Storetail’s value proposal has already convinced many of Europe’s leading retailers, including Leclerc, Carrefour, Auchan, DIA, Intermarché, Fnac, Darty, Sephora, La Redoute… and leading brands such as PepsiCo, Coca-Cola, Heineken, Danone, Kronenbourg, Nestlé and Microsoft.

Mathieu Azorin, co-founder and CEO of Storetail, explains: “The Storetail Suite creates a winning threesome: online retailers profit from software that optimizes the monetization of their sites; brands spotlight their products and increase sales; consumers benefit from personalized offers and a constantly improved user experience.”

Elie Aboucaya, COO and co-founder of Storetail, adds: “Our platform is totally “plug & play” for online retailers. It is based on real-time analyses of multiple data to offer the most efficient Online Retail Media solutions. With increases in sales of up to + 600 %, and automated reporting through clear and comprehensive operational dashboards, ROI is directly measurable for the advertiser.”

Audrey Soussan, Managing Partner at Ventech, comments: “Ventech, which supports a number of players in the Adtech/Martech space, was impressed by the Storetail platform. We are convinced by its international potential and we are delighted to work along with this talented team.”

Jean-David Chamboredon, CEO of ISAI, concludes: “Recent events have highlighted the new stakes for retailers in the digital age. In this context, knowing how to drive on-line sales with the right operations through data mastery and being able to profit from new revenue streams through monetization to reinvest in services for clients and customers is a considerable advantage for retailers. The rapid growth   of Storetail demonstrates the pertinence of its strategy.”

[1] Thierry Petit (CEO and co-founder of Showroom Privé), Bruno Kemoun and Eryck Rebbouh (co-founders of KR Media), Emmanuel Brunet (CEO of Eulerian) and Christophe Chausson (CEO of Chausson Finance).

 

 

Hostmaker raises $15M to fund global expansion

 

London’s number one Airbnb management service receives backing from Sansiri and Gaw Capital

 

Hostmaker, London’s number one Airbnb management company, has announced $15M in Series B funding, taking the total raised since inception in 2014 to $25M. The new funding round is led by Sansiri, one of Thailand’s largest premium real estate developers and Gaw Capital – Hong Kong based global hospitality real estate investor. Hostmaker’s existing lead investors – DN Capital , Ventech and DSGCP, all backed the venture with an investment in the round.

Founded in 2014 by Airbnb ‘Superhost’ and entrepreneur Nakul Sharma, Hostmaker is a technology-driven hospitality management company that takes the hassle out of managing short-term rentals for homeowners. It offers a consistent, high-quality service, including housekeeping from five-star hotel trained staff, professional photography, daily pricing reviews to maximise earnings, guest relations and vetting, and interior design. It also facilitates property profile and listing across platforms including Airbnb, TripAdvisor and Booking.com.

As the largest VC-backed homestay hospitality management team in Europe, Hostmaker has so far carried out over 150,000 services across Europe, growing at a rate of 400 per cent year-on-year. It currently operates in London, Paris, Rome and Barcelona – four of the largest global markets for Airbnb.

The new funding round comes close on the heels of a Series A round of £5M that was raised just earlier this year. This new round of investment will support Hostmaker’s continued technology development in proprietary pricing and operations applications as well as growth and expansion beyond Europe, in particular building a presence in Asia to support property investors there.

On the investment, Nakul Sharma, Hostmaker founder and CEO, said:

“Having raised an investment round just a few months ago, we were very much focusing on delivering a great service to our customers and establishing our leading position. However, we’ve always welcomed a conversation with strategic investors who believe in our global vision of creating a new experiential brand in the fast-growing homestay category. Sansiri approached us with an exciting proposition to take our brand to Asia which was always on our roadmap. Along with Gaw Capital’s Asian roots and global footprint, it felt like the right moment to accelerate our expansion in the East.”

 

Srettha Thavisin, from lead investor Sansiri said:

“The home sharing market is at an all-time high with 150M people using Airbnb globally. Property management businesses that support the home sharing industry are growing at a similar speed and we are excited to work with Hostmaker, who are leading the charge in Europe by providing the highest quality service out there.”

 

 

About Hostmaker

Launched in July 2014, Hostmaker is a technology-driven hospitality management company that takes the hassle out of managing short-term rentals for homeowners by offering a consistent, high-quality service. Growing at a rate of 400% YOY, Hostmaker is currently operational in London, Paris, Rome and Barcelona – four of the largest global markets for Airbnb and supports over 1,000 homeowners.

The founder, Nakul Sharma has worked at the world’s largest international hotel chains, including Starwood Hotels and InterContinental Hotels Group. Nakul is also an avid Airbnb host and traveller.

Hostmaker’s deep industry and market expertise alongside proprietary pricing technology, in-house interior design and 5-star hotel trained operations team help uplift income for homeowners by as much as 50%. Hostmaker has been named #20 among the top 100 UK start-ups and one of Forbes’ 5 fastest-growing British businesses to watch, alongside winning the Serviced Apartment Award for best short-term rental operator in 2017.

 

 

mediarithmics fuels its international development raising 3m€

In a snapshot:

  • mediarithmics is the first open and integrated European platform for Data Marketing (DMP, Cross DMP, DSP, DCO, marketing automation).
  • mediarithmics convinced more than 30 Digital Leaders in its first two years of commercial development.
  •  mediarithmics was retained in July 2017 as a technology provider for the implementation of the Alliance Data Gravity project.

Paris, August 29, 2017 – After a first fundraising of 1.2 million euros realized with Jaïna Capital in 2013, mediarithmics announces a round of 3 million euros to develop internationally. This auction is entirely carried out by Ventech, a major player in venture capital investing in high-growth companies in the digital sector.

Created in 2013 by Stéphane Dugelay and the result of 3 years of R&D, mediarithmics offers an open, integrated and modular cloud technology allowing to simply orchestrate personalized marketing campaigns. The mediarithmics technology includes the Data Management Platform (DMP) for the collection and analysis of customer and prospect data, the Demand-Side Platform (DSP) module and the Dynamic Creative Optimization (DCO) module for A real-time customization of banner ads).
Confirming that an integrated offer is more effective than a technology assembly, mediarithmics helps publishers and their advertising companies to better value their data assets. Mediarithmics also allows advertisers to collect customer and prospect data to script high-performance campaigns that can be activated in programmatic advertising, via emailing or directly on their site. Finally, mediarithmics technology makes it possible to build Data alliances between complementary players, each actor retaining full ownership of its Data assets and thus able to measure its contribution within an alliance. Mediarithmics has been selected as the technological partner of the Gravity project (alliance of fifteen media leaders, e-commerce and / or TV) to propose a targeting of French Internet users in a Brand-Safety environment.
During its first two years of commercial development, mediarithmics has convinced more than thirty sector leaders, often among the most mature on their Data Marketing needs (BlaBlaCar, 3W Régie, Coca-Cola European Partners, Alliance Gravity, ShowRoomPrivé, Prisma Media, Altice Media …).

For Stéphane Dugelay, CEO of mediarithmics: “Our latest commercial successes, and even more the ROI that we have created for our first customers, have confirmed our initial: an integrated technology is needed to simply and efficiently carry out a personalized marketing based on. We are pleased to be able to offer our open platform developed in France in a market today strongly dominated by platforms and publishers of American technologies. The arrival of Ventech in our capital allows us to pursue our growth serenely by strengthening our technological leadership and by strengthening our sales teams. Thanks to its many successes, especially in Adtech, Ventech is a valuable ally to bring us advice and international openings. ”

As part of this fundraising campaign, Claire Houry, Managing Partner at Ventech, joins the Board of Mediarithmics: “mediarithmics brings a real technological breakthrough solution and positioning in a fast-paced Data Marketing market. Although it is difficult to arrive in a market dominated by the American actors, mediarithmics very quickly constituted an impressive client portfolio. From the first discussions with Stéphane Dugelay (CEO and Founder) and Grégoire Fremiot (VP Sales & Marketing), we quickly saw, in mediarithmics, a real potential to become a leading actor. We are particularly proud to support the team in their international expansion. ”

Mediarithmics will now accelerate its commercial development, especially with publishers and advertising agencies in major European countries (Germany, England, Spain, Italy …), and plans to strengthen its teams with a dozen recruitments (developers, consultants…).

About mediarithmics

Mediarithmics is the first truly open and integrated European Data Marketing platform (DMP, Cross DMP, DSP, automation marketing, COD). Mediarithmics allows advertisers to simply launch custom multichannel campaigns that seamlessly integrate programming. Mediarithmics also helps media publishers and their media to protect, structure and value their Data assets in new business models. The mediarithmics technology allows the formation of Data alliances between actors, respecting the full Data ownership of each party and their fair remuneration. After 3 years of R&D, mediarithmics has convinced over the last two years about thirty advertisers and publishers leaders in their sector.

More information: www.mediarithmics.com

About Ventech

Ventech, a major player in venture capital in Europe, invests in high-growth companies in the digital sector (big data, media, marketplaces, mobile, software and telecom infrastructures). Ventech has offices in Paris, Munich and Helsinki and has also been present in China since 2006 with a local team based in Shanghai which invests a dedicated fund and contributes to the development of European companies in Asia. With more than € 650M managed since 1998, Ventech has invested in more than 120 companies in Europe, China, Russia and the United States. Active portfolio includes prestigious companies such as Augure, Believe, Ogury, StickyADS.tv (acquired by Comcast), Vestiaire Collective, Webedia (acquired by Fimalac), or Withings (acquired by Nokia).

For more information: www.ventechvc.com

Ventech partners with Station F and launches ParisPOC

For almost 20 years, Ventech, a venture capital firm operating in Europe and China, has supported more than 150 technology companies in their international development. That experience has enabled the Ventech team to understand entrepreneurs´ difficulties in identifying the most promising markets for their offering.

Therefore, Ventech is proud to launch ParisPOC, a program which will help Ventech-backed companies and Ventech prospects from all over the world to test their value proposition in the French market in a timely manner. Selected companies will be able to test product’s fit with the French culture, to evaluate local competition, to meet key accounts or to find the right country manager.

Being the only European VC that has developed, from Paris, a multi-local platform with teams based in China, Germany and the Nordics, Ventech is well positioned to select the most relevant candidates for this new program.

Ventech has chosen to develop ParisPOC at the heart of Station F, the largest startup campus worldwide, to allow companies participating in this program to test their offering with the 3 to 4 thousand people on site.

By creating ParisPOC, Ventech shares Station F´s goal to position Paris as the European capital for tech entrepreneurs. Paris must be as good as, if not better, than London and Berlin in attracting tech entrepreneurs from around the world. Some entrepreneurs may want to launch their start-ups in France, others may consider France in their internationalization roadmap. ParisPOC will facilitate their decision-making.

« We strongly believe in the power of Ventech´s international network which has been built over the last twenty years and that has been leveraged by our French and international portfolio companies. The ParisPOC program within the great Station F initiative will strengthen Ventech´s added value to entrepreneurs. We are very enthusiastic.” comments Audrey Soussan, Principal at Ventech.

Ventech expands into Scandinavia and appoints Tero Mennander to lead this effort

Paris-created Venture Capital firm Ventech pursues its unique Sino-European strategy and expands
its European platform towards the Nordics, a rapidly growing hotbed for investments into innovative
new companies.
Tero Mennander joins the team to open Ventech’s new office in Helsinki. It constitutes Ventech’s
fourth base-camp, after successfully setting up shop in Paris (1998), Shanghai (2008) and Munich
(2013). Tero will lead the firm’s investment activities in the region, focusing on high-growth innovation driven
companies, primarily around the formidable technology hubs of Helsinki, Stockholm and
Copenhagen.
Tero brings his 25-year experience in the technology sector acquired in various roles on the
entrepreneurial as well as the investors’ side. Most recently, he was founder and CEO of PulseOn Oy
(connected wearables). Prior to Pulse On, he was heading Nokia’s Business Development activities in
the areas of corporate development and venturing where he specifically concentrated on innovation
in mobile payment or connected devices. Before that, he worked as an investor for Nordic Ventures
Partners and previously for Sitra. He can speak Finnish, Swedish, English and French and understands
Russian.
Jean Bourcereau, Managing Partner with Ventech, says: ‘We are very excited to extend our reach to
the Scandinavian market with Tero. Our goal is to repeat our success-story in Germany where Christian
Claussen has managed in a very short time frame to position Ventech as a local partner for German
entrepreneurs, giving them access to the international network of the firm. With this new move, we
strengthen our position as a strong partner for Europe’s most ambitious entrepreneurs in the digital
economy’.
Tero Mennander comments: ‘I am extremely enthusiastic about joining a well-established European
fund and will push hard to further establish our brand in Scandinavia. ’Paris-created Venture Capital firm Ventech pursues its unique Sino-European strategy and expands
its European platform towards the Nordics, a rapidly growing hotbed for investments into innovative
new companies.