Chinese auto vertical portal autohome filed with SEC to raised $120 million on the NYSE.
Autohome operated two sites, autohome.com.cn and che168.com, with the former providing automobile-related content & listings and the latter a second-hand car marketplace.
The news and other content on autohome.com.cn are contributed by an editorial team. The site also has a dorum with over 7.7 million registered users and 2.7 millions daily unique visitors as of September 2013.
The company makes revenues through online advertising and dealer subscription services. The majority of its ad clients are automakers. Autohope claims approximatively 80% of over 80 automakers operating in China are its ad clients.
The company made $119.7m in revenue in 2012, a 69% increase year-over-year. The total in the first nine months in 2013 is $54.5m, a 96.7% increase year-over-year.