Interactive music outfit MXP4 has launched new apps for Facebook, promising audiences an ‘immersive, social-music experience’ via a video game-like atmosphere on their favorite musicians’ profiles on the social network.
So far, 15 artists, among them David Guetta, Pony Pony Run Run, Enrique Iglesias, K’Naan, Big Boi, Hot Chip, DJ Tiesto and Jammer have integrate the MXP4 app into their Facebook profiles.
“David Guetta is a pioneer in bringing the fan-artist relationship closer through social media, and we’re excited to enhance that relationship on Facebook with MXP4,” says Jean Charles Carre, the artist’s manager. “Guetta’s Facebook presence is a vital place online for connecting with fans, and with MXP4 we can now offer an innovative music experience alongside this. It’s a first step in bringing interactive apps to Guetta’s highly engaged Facebook userbase, and we look forward to continuing to innovate with MXP4 in this space.”