Saatchi Mobile, net mobile, Hutchhouse and MJ Media to produce and promote a special charity Ringback Tone for BBC Children in Need 2010. Mobile Users with participating operators will be able to support BBC Children in Need by purchasing the Ringback Tone which will be sold from £2.50. 100% of the revenue generated (Excluding VAT) will be donated to BBC Children in Need by participating mobile operators.

The charity Ringback Tone has been especially created for the campaign and features Peter Dickso (aka Voiceover Man), the instantly recognisable voice behind hit shows such as The X-Factor and Britain’s Got Talent. Once a mobile phone customer has purchased the tone then it is played to all of their callers for one month. The tone informs callers that the person they are calling has made a donation to BBC Children in Need and then provides further details on how they can support the charity by donating and playing the tone to their callers. More information could be found at

We are incredibly excited to have collaborated with so many high calibre partners to produce the very first charity Ringback Tone in Europe “ said Lourens de Beer, CMO of Muzicall. “Millions of mobile phone calls are made in the UK every day and Ringback Tones are a perfect way for any charity to both raise money and promote their key messages to anyone who calls a customer with a charity tone. We’re sure that this tone will be a great success in raising money for BBC Children in Need and helping support their mission of making a positive change to the lives of disadvantaged children and young people right here in the UK .

Ringback Tones typically consist of music, however, the customer can also choose from TV and movie themes, sound effects and numerous other sounds, even advertising. Muzicall’s RBT.4.ALL platform enables customers to create their own content library, giving them the ability to assign a different tune for different callers creating a rich and personalised experience.

About Muzicall
Muzicall is Europe ’s leading specialist Ringback Tone service provider that operates and develops Ringback Tone services for major European telecommunications providers. Founded in 2004, Muzicall is backed by BlueRun Ventures LLC, Thule , ORKOS, Veddis Ventures, GP Bullhound and Ventech.

Muzicall’s proprietary RBT.4.ALL platform is at the heart of the company’s solutions, opening the Ringback Tone opportunity for direct-to-consumer retailers and media brands and greatly increasing the Ringback Tone service capability for Muzicall’s customers, which include Vodafone, T-Mobile, Virgin and Orange Group companies.

Muzicall works in partnership with its customers, investing in marketing and systems and bringing its knowledge and experience to grow sustainable revenues for its partners.
Further information can be found at

About PepperMobi
PepperMobi is a specialist public relations agency serving businesses in the mobile industry. As a division of Peppercom, a strategic communications firm, PepperMobi has global reach with offices in London and San Francisco and a network of partner agencies around the world. The PepperMobi team has more than 20 years of B2B and B2C mobile experience with proven success with clients such as Hands-On Mobile, Upstream, Mazuma Mobile, Muzicall and Cecure Gaming.

About net mobile AG
net mobile AG is a leading international full-service provider for mobile and interactive value-added services. Founded in November 2000, the company is seen as an innovation leader on the market and its full-managed service approach includes consulting, design, applications, content, billing, transport and technical implementation for optimal, multi-channel marketing campaign management.

Furthermore net mobile AG offers Apps for smartphones an e books since 2009. As a partner to all the major music labels and the owners of rights for the film, television and games industry, net mobile AG also ensures full content and royalty management. Its more than 500 customers world-wide include national and global mobile telecommunications providers, media companies, portals, branded companies and TV channels for which it provides end-to-end mobile interactive TV services. first:telecom GmbH and MINICK AG are subsidiaries of the net mobile AG group of companies. Since December 2009 NTT DOCOMO is major shareholder, owning more than 80% of net mobile shares. You can find further information under

About MJ Media
MJ Media is a leading, independent youth and entertainment media planning and buying agency based on Charlotte Street in Central London. Our mission is to continue building long term client relationships by providing the highest levels of client service, creative media planning and delivering effective campaigns.