Ringtagz Advertising to be Europe’s first fan-driven advertising and promotions solution for Ringback Tones.

Muzicall, Europe’s leading provider of Ringback Tone (RBT) services, has signed a deal with mobile advertising company Xipto, Inc to jointly deliver a unique Ringback tone advertising solution to millions of businesses across Europe. The new service called Ringtagz Advertising will enable businesses to find, engage, and reward people who are willing to share specific messages with their friends. The service represents a new way for mobile users to earn cash rewards for being fans of their favourite brands, movies, music and local businesses by playing a promotional message of their choosing to anyone that calls their mobile phone. Users can then choose whether to keep the money they have earned or donate it to charity.

Through the partnership with Xipto, Ringtagz Advertising will give marketers, brands, and local businesses an unprecedented opportunity to extend the reach of their fans through the highly relevant, personalized delivery of ‘socially endorsed’ advertisements just prior to real conversations between friends. Ringtagz Advertising also integrates with Facebook and Twitter to provide a comprehensive social marketing platform that distributes advertiser and advocacy messages into phone conversations and social feeds.

Ringback Tone Advertising represents one of the largest untapped media inventories for advertisers today. Muzicall’s current reach equates to 168 million ‘listens’ and 42 Million minutes of potential advertising space being broadcast every single day,” said Patrick Allainguillaume, CEO of Muzicall. “Our partnership with Xipto adds a new dimension to Muzicall’s Ringback Tone ecosystem by opening up this untapped inventory and significantly extending the revenue opportunity for both Mobile Operators and for advertisers”.

We believe mobile users will be especially excited about Ringback Ads as a way to earn rewards by sharing ads, updates, and news about the things they already share over Social Networks. But unlike being a fan on a social network, users will earn cash rewards for Ringtagz Advertising that they can keep as cash or donate to charity.” said Anthony DiCio, CEO of Xipto. “We launched the first commercial mobile ringback advertising platform in the US and we’re very excited to be working with Muzicall to deliver a brand new way for brands and businesses to engage and communicate with their customers in Europe.

The partnership between Xipto and Muzicall makes Ringback Tone Advertising a major new component of the overall Mobile Advertising landscape which until now has been heavily focused on screen advertisements for smartphones. Ringtagz Advertising is unique, since the adverts can be selected and played out to any caller, on any phone, and every ad is personally endorsed by the person receiving the call.

Muzicall will be exhibiting at Mobile World Congress in Barcelona from 14-17 February at stand AV90.