After launched in June 17th, Jumei’s micro film “Women’s Enemy” enjoyed great popularity. Leo Chen and Huipu Liu also participated in the film to draw more attention. In these two weeks, the products mentioned in the film were sold out. 4 major products in the film sold 75061 in total. And also, the Baidu Brand Index of Jumei rises to 107961, which was only 36367 before the micro film. Jumei also gains 70 thousand more searches compared with the same time last month.