Taobao Classmates (not official translation), an online course market, was launched recently. Teachers, education organizations or agencies, or third-party online education services can set up Taobao stores to sell live broadcasts, recorded videos, offline courses or events, or courses on third-party sites (including Tmall) — in short, anyone is allowed to set up a store selling online educational content or related physical goods such as offline event tickets.
Some well-known online education services have joined in offering courses ranging from language learning to makeup. Actually a large number of online course or service providers already set up Taobao stores to sell their offerings. What more Taobao Classmates can provide is having consumers watch video courses without leaving Taobao.