4.82 million WeChat users took part in the Lucky Money game on 2014 Chinese New Year eve, as disclosed by WeChat’s parent company Tencent. Launched several days before, the feature that adds elements of game design to give and receive digital Lucky Money became an immediate hit among WeChat users. Kingsoft even developed a plugin that automatically harvests lucky money for WeChat users.
The game reached a peak around 0:00 am on the new year’s eve (Jan.30th, 2014) that 25,000 packets were opened in one minute. The average value of lucky money packets given away is 10.7 yuan (a little more than USD 1.5), so it’s more for fun as a serious lucky money packet to a kid must contain more money.
With over 600 registered accounts and some 270 million monthly active users, WeChat’s natural next step is having as many user accounts with payment capability as possible to consume paid offerings, games, mobile shopping, stickers and more that will come.