2011-08-10 iResearch

According to the data of iResearch, in Q2 2011 market scale of China mobile Internet reaches to 7.79 billion Yuan, with a year-on-year increase of 93.8% and quarter-on-quarter increase of 20.9%. In Q2 2011, market pattern of mobile Internet presents a slight fluctuation. Mobile payment and group buying drive mobile E-commerce to grow rapidly. Meanwhile, as the influence of adjusting fee computing ways by telecommunication operators fades away, value-added mobile market continues to recover and tends to be stabilized. As for other market segments, mobile advertisement market has done well, while mobile games grow steadily. All in all, market scale of mobile Internet is on the rise.

In Q2 2011 market scale of china mobile Internet reaches 7.79 billion Yuan with rapid growth of Mobile E-commerce. Market scale of China mobile Internet reaches to 7.79 billion Yuan, with a year-on-year increase of 93.8% and quarter-on-quarter increase of 20.9%. iResearch deems that traditional E-commerce enterprises expanding mobile business rapidly and mobile payment licenses are issued, which drives E-commerce to develop.

In Q2 2011 market pattern tends to be stabilized; mobile E-commerce and advertisement perform well. Market pattern of mobile Internet presents a slight fluctuation. Valued-added mobile market ontinues to recover and tend to be stabilized, accounting for 49.1% of total market. It is the first time to drop below 50%. Meanwhile, mobile E-commerce grows rapidly and the market share increases to 27.9%. As for mobile advertisement, with the development of various mobile advertising platforms, the market scale is also on the rise. In other market segments, mobile value-added services and mobile games keep a steady growth, while the market shares decline a little. However, market pattern of mobile Internet becomes more balanced.