According to the Seasonal Survey of China Internet Search Market in 2011 Q4, released by EnfoDesk of Analysys International, China internet search market created RMB 5.8 Billion in 2011 Q4, with a sequential growth rate being 7.8% and a year-on-year increase of 50.8%.
According to EnfoDesk, revenue growth of China Internet search market slowed down in 2011 Q4 due to dull season of online ads and major advertisers’ investment. However, key word ads enjoyed a satisfying promotion and traffic lead. Therefore, the overall market keeps a steady growth in terms of absolute number. Internet search providers make considerable efforts in vertical search services and mobile search services. The sales value of Internet search grows remarkable. 1st-tier internet search providers’ improved product services (such as Baidu), 2nd and 3rd search providers’ improved vertical services and advertisers’ demands directly promote the whole market.