According to the data of iResearch, scale of China Internet economy in the second quarter of 2011 has reached to 62.2 billion, with quarter-on-quarter growth by 19.2% and year-on-year growth by 77.5%.Moreover, share of e-commerce in the whole Internet economy keeps increasing to 43.9%.
Market scale of China online shopping reaches to 179.2 billion Yuan, with a year-on-year increase of 76.7% and quarter-on-quarter increase of 10.6%. The market pattern of online buying in Q2 2011 sees a slight change compared with that of Q1 2011. B2C market maintains a sound growth momentum owing to the strong promotion by B2C websites. Meanwhile, C2C market pattern remains basically stable and transaction size keeps rising.