Full depth integration of print and online analysis simplifies public relations campaign management.
LexisNexis, a leading provider of information management solutions, and Augure, a leading provider of ERM (Enterprise Reputation Management) solutions, joined forces today to introduce an innovative web-based application for PR professionals managing corporate reputations.
LexisNexis provides its Analytics capability, which automates sentiment analysis and influence rating, to monitor and measure reputation by analysing comment on web sites, social media and traditional media. LexisNexis Analytics is now integrated with Augure’s campaign and workflow tools, ComSuite and ComDecision, which will allow PR professionals to track and respond to online coverage immediately.
PR professionals can look at the media impact of their activities in depth, then plan and implement new actions based on the results of previous campaigns, all from the same application. Easy to use, the solution developed by LexisNexis and Augure is fully customisable and provides global coverage.
“Social media and networks have made reputation management increasingly dynamic. PR professionals need to be able to monitor and filter coverage in these media alongside traditional sources – and integrate this analysis into the tools they use every day” said Christophe Favre, Director Global Sales and Marketing, LexisNexis Analytics.
“This unique combination of LexisNexis Analytics insight with Augure’s software provides an unmatched solution for PR professionals. The ability to monitor web, social media and traditional media in an integrated view with campaign activities provides a holistic view of an organisation’s reputation.” said Michael Jais, CEO of Augure.
LexisNexis® (www.lexisnexis.com) is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 15,000 employees worldwide.
In the UK, LexisNexis (lexisnexis.co.uk) online services include LexisLibrary – named Online Product of the Year at the Legal Technology Awards – and Nexis® the single most powerful global news & business information service. The company has over 1,000 employees in the UK.
About Augure (www.augure.com)
Founded in 2002, Augure is the publisher of the leading global ERM (enterprise reputation management) solution. The collaborative SaaS solution offered by Augure is oriented towards communication management teams, as well as the public affairs and marketing departments within large companies. It includes a media surveillance service for stakeholders (politicians, journalists, experts, bloggers, NGOs) and for online and offline business information (written press, radio, TV, online media, blogs, forums, social networks) in 24 languages. The operational management of communication activities and reputation analysis suite is used daily by over 350 of the world’s leading companies in over 25 countries, including Nissan, HSBC, General Electric, Nestlé, Cartier, French Ministry of Foreign Affairs, European Parliament.