BesTV’s workflow exploits the flexibility of the KFE, with its ability to support multiple formats and bitrates so as to cover both IPTV with its guaranteed performance, and the much more demanding Connected TV over the Internet.

“The same VOD goes out over both networks, but the encoding formats and bit rates are different,” says Lee. “IPTV uses Constant Bit Rate encoding, which is suitable for a telecom network, but it is not as high in quality as Variable Bit Rate encoding, which is what most Internet content uses.”

Apart from the expandability into these new application areas, the ATEME solution scores on scalability, allowing BesTV to continue increasing its customer base across China by expanding the transcoding farm as the need arises. Currently the ATEME transcoders process 300 to 400 hours of video per day for BesTV.

The ATEME KFE is a software transcoder supporting multi-codec, multi-format video processing for delivery over TV, mobile and Internet based services. It exploits ATEME’s widely acclaimed MPEG-2 and H.264 encoding algorithms. Visit http://www.bestv.com.cn